- With 40 million plus people, the Internet
represents a mass consumer market today and will
do so to an even greater extent tomorrow.
- As the Internet becomes the leveling field for
marketing brand names will no longer matter
- The most important thing for electronic
commerce is creating a high-traffic site
- The Internet is the best advertising medium to
come along since television
- You should never ask for personal information on
the Internet, or else you run the risk of being
publicly chastised and flamed
- You can create a virtual store overnight by
running your catalogs pages through a
scanning device and putting them on the Internet.
- The Internet is a natural shopping environment,
and eventually brick and mortar stores and
malls will be replaced by virtual stores
- You should have a virtual store only if your
business customers come from a large geographic
area
- The most successful businesses in the virtual
store will be a large corporations
- Your first objective in creating a virtual
store is to build a community around it.
- You can have a million dollar business on the
Internet within the first year of operation
- You cannot establish trust in a virtual
environment in which you cannot see and touch
things
- Laws that govern the real world do not
apply to the virtual world
- The Internet is all hype, electronic
commerce is a fad, it will all blow over like
interactive TV did and the Internet will go the
way of 500 television channels
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