Internet Business 
INTERNET OPPORTUNITIES FOR BUSINESS

 
The Internet is revolutionizing the way business is conducted. By using some simple Internet-based tools,  businesses have found that they can significantly improve productivity. Today, electronic mail is the most widely used service on the Internet. Most companies already have internal email systems, and many of them are now building gateways between these internal systems and the Internet so that they can communicate with customers and vendors. Internet addresses are fast becoming as commonplace on business cards as telephone and FAX numbers.

Many companies are also rapidly learning that the Internet offers them far more than email. With the advent of the World Wide Web and other new services, businesses are rushing to become Internet savvy. In fact, practically all Fortune 100  companies now have a presence on the Internet via the Web. With a relatively small investment, firms can create a home page to advertise their organizations, and product offerings. Anyone on the Internet can access any home page, and download or request information from it. Home pages can, in turn, contain hypertext links to other pages, enabling companies to present vast amounts of information in an organized manner.

One of the prime motivators in this rush to connect is the size of the Internet market. Despite well-recognized problems in estimating the number of Internet users, several groups have attempted to count them. According to an October 1995 survey by O'reilly & Associates, the size of the US Internet population is 5.8 million people for adults with direct Internet access, not counting users of online services such as America  Online or CompuServe. Some sages predict that 1 billion users will be surfing the Internet worldwide by the year 2000 -- about one fifth of the world's population. In some cases, growth projections are not consistent, but on one topic all the experts agree : the largest growth area of the Internet will continue to be in the commercial sector.

Today, the Internet is predominantly used as a vehicle for simple communications, marketing, and advertising, but its full capabilities in such areas as electronic commerce have yet to be realized. This is the result of several factors, including a lack of adequate bandwidth to the home and office, slow consumer and business acceptance, unfriendly user interfaces, and inadequate information security.

References : 
Terry Bernstein, Anish  B. Bhimani, Eugene Schultz, Carol A. Siegel, Internet Security for Business, Wiley Computer Publishing, John Wiley &  Sons Inc, 1996 

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